Demographic profiles are based on Zontera Smart Engine surfed content analysis.

Zontera Smart Engine uses complex algorithms and data validation for indentifying data segments with specific characteristics.

X1 Demographic Smart Engine can help target your audiences with precision and insight. The online customer segmentation and targeting tool reveals the demographic and behavioural characteristics of visitors to your campaigns. Smart Engine provides you with unprecedented insights into the lifestyle attributes of an audience for maximising the effectiveness of your marketing campaigns and media plans.