X1 In-Video VAST Ad Server support gives publishers the power to deploy Video Ads to and from 3rd party providers through standard OVA video player plugins.

Publishers can increase video ads revenue with minimum technological effort.

Advertisers can truly capture and monitor the consumer visual engagement with In-Video advertisements and allow more visibility on the reach and frequency of digital video campaigns

In-Video advertisements with VAST allow more visibility on the reach and frequency of digital video campaigns.

Simpler and measureable video solution. Content compatible with any video player framework and OVA (Open Video Ads) plugins. VAST becomes standard industry practice, publishers, networks, agencies will be able to speak the same language, allowing 3rd party in-video to be managed as part of the overall campaign.