Contextual & Demographic

Built-in, ready-to-use makes Contextual & Demographic Ad Delivery work easier.


Zontera's Contextual Engine analyze web page content and extract all relevant tags including text, title, meta keywords etc. As a result, every keyword get a specific weight that will be use for matching the best ads.


Use automated profiling engine by X1 Ad Server for targeting ads according to user's demographic profile. X1 Ad Profiling Engine evaluates the user’s interaction with editorial content - text-mining analysis, click on ads, search terms, website and pages visited and so on, and builds up a profile for each web surfer.

Automatic Content Classification

Based on web page content and a predefined Categories Tag Cloud, Contextual Engine includes each web page in 4 main categories that can be used to fine-tune targeting process.

Also, the Contextual Engine identifies write language of page content, attribute that can be used later in the targeting process.


Contextual Engine can be used to target either normal ads like Leaderboards, Skyscrappers, Transitionals etc., or the Text Links and Underline ads.


Zontera's Contextual Engine can be integrated on request with other systems in order to deliver contextual data based on web pages content analysis.

Deploy your display, video, mobile or rss ads with contextual targeting.

are you a publisher?

Whether you are a publisher of a single website, or you manage a whole network of websites, the Zontera all-in-one adserving solution makes it easy for you to manage all your inventory and all the advertising options you wish to offer.

are you an advertiser or agency?

Do you want to manage all your online advertising in one place, so that you can make true apples-by-apples comparisons? Meet Zontera, the all-in-one solution for your third-party adserving needs.

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