Contextual & Demographic
Built-in, ready-to-use makes Contextual & Demographic Ad Delivery work easier.
Zontera's Contextual Engine analyze web page content and extract all relevant tags including text,
title, meta keywords etc. As a result, every keyword get a specific weight that will be use for matching the best ads.
Use automated profiling engine by X1 Ad Server for targeting ads according to user's demographic profile.
X1 Ad Profiling Engine evaluates the user’s interaction with editorial content - text-mining analysis, click on ads, search terms, website and pages visited and so on, and builds up a profile for each web surfer.
Automatic Content Classification
Based on web page content and a predefined Categories Tag Cloud, Contextual Engine includes each web page in 4 main categories that can be used to fine-tune targeting process.
Also, the Contextual Engine identifies write language of page content, attribute that can be used
later in the targeting process.
Contextual Engine can be used to target either normal ads like Leaderboards, Skyscrappers,
Transitionals etc., or the Text Links and Underline ads.
Zontera's Contextual Engine can be integrated on request with other systems in order to deliver contextual data
based on web pages content analysis.
Deploy your display, video, mobile or rss ads with contextual targeting.