The Filmstrip is build from a flash file (In-Page Display unit) that contains many panels. The first interactive panel of the Filmstrip is loaded on the initial visit. The user can interact or view the panel as any standard 300x600 interactive placement. The user can then move between the panels in the following ways:

  • - Direct Interaction (ON Click) - There are predefined areas at the top and bottom of the panels that allow the user to click to move to the next panel (it is recommended that there be a clear call to action message to the user in these spaces).
  • - Scroll (ON Mouse or Browser Scroll) - As the user scrolls down the web page the Filmstrip will automatically move to the next panel of the creative. To ensure a clean understandable user interaction, the Filmstrip only scrolls one panel per page.
  • - Sequencing (Repeat Visits) - If the user has interacted with the ad and moved to a specific panel (such as panel #2), any return visits to the site would autoscroll the filmstrip to the next sequential frame (panel #3 in this example).
  • - Publishers Algorithm - Publishers sites share a common logic/algorithm that selects the panel that represents the purchase funnel (awareness, interest, desire, intent, and loyalty)depending on the ad location (Homepage content might map with ‘awareness’; Lifestyle content might map with ‘desire’). The common logic would also enable the sequencing of the ad as the user browses through a portal.
  • - Ad Location - The panel that represents the purchase funnel is selected when a string pattern matched in the ad location.
  • - Custom Engagement - Any other custom logic/algorithm or a combination of the above ways can be implemented.

Browse through the examples below to see how it can be used or configured.

Demo banners

Sequencing (Repeat Visits)

are you a publisher?

Whether you are a publisher of a single website, or you manage a whole network of websites, the Zontera all-in-one adserving solution makes it easy for you to manage all your inventory and all the advertising options you wish to offer.

are you an advertiser or agency?

Do you want to manage all your online advertising in one place, so that you can make true apples-by-apples comparisons? Meet Zontera, the all-in-one solution for your third-party adserving needs.

latest news

X1 In-Video VAST Ad Server support gives publishers the power to deploy Video Ads to and from 3rd party providers through standard OVA video...

Demographic profiles are based on Zontera Smart Engine surfed content analysis. Zontera Smart Engine uses complex...